Unbenanntes Dokument Arno A. Evers FAIR-PR home
Arno's EnergyIdeas
http://www.aaevers.com/ https://www.sunnyhousessamalisland.com/ One to one
2nd Edition of International Conference on Green Chemistry and Renewable Energy
Sunny Houses @ Samal Island
VIPs from politics, science and business 1995 - 2006
Development 1995-2006
H2Back Online Consultations
deutsch My thoughts about hydrogen
filling stations
Philippines A visit at the BATAAN Nuclear Power Plant in The Philippines,
February 2019  
english NEW! Hans-Olof Nilsson's Off-The-Grid Hydrogen House near Goteborg, Sweden  
english Visit to NOORo I to III
in Ouarzazate, Morocco as part of the SolarPACES 2018 conference  
english The Hydrogen Energy Summit 2018
Chiang Mai, Thailand (via Skype)
english Arno's Interview
 @ Hannover Messe 2017
deutsch 1. Klimaschutzkongress
auf der Insel Sylt
Arno's and Juan's Interview
@ Hannover Messe 2014
Arnos und Juans Interview
@ Hannover Messe 2014
Interview with Arno: This book is the crowning of my life's work
Interview mit Arno: Dieses Buch ist der krönende Abschluss meines Lebenswerks
About "Our" Energy- Infrastructure on the way to Energiewende
Arnos Vortrag:
Sind wir noch zu retten?
kulturstudio: Klartext No 50 - Arno A. Evers - Energiewende auf der Erde
Arno's EnergieGedanken
jetzt auch auf YouTube!
Fernseh-Sendung zum Thema Wasserstoff und Brennstoffzellen
Open Letter to Angela Merkel, Federal Chancellor of Germany, the founder and to all members of the German Ethics Commission "Secure Energy Supply"
Offener Brief an Angela Merkel, Bundeskanzlerin, die Gründerin und alle Mitglieder der Ethikkommisson "Sichere Energieversorgung"
Carta abierta al Angela Merkel, Canciller Federal de Alemania, fundador y miembros del Comité de Ética Alemán convocado por la Canciller de Alemania para “Asegurar el abastecimiento de energía”
Invitation to WORKerence
Visits at MagneGas™
Arno was invited speaker at WREC World Renewable Energy Congress XI
in Abu Dhabi, United Arab Emirates,
September 25-30, 2010
Arno's Activities on LinkedIn
Arno's Blog
Arno received the Hydrogen Award
for his Lifetime Contribution to Hydrogen Energy...
It`s all about Energy:
Energy Images
Objective and unbiased
Information Graphics
1. Energy Balances
1.1 World Energy Balance
1.2 Energy Balance in Germany
2. Production of hydrogen
2.1 Hydrogen from direct solar
2.2 Hydrogen from renewable energies
2.3 MagneGas™ from renewable energies
2.4 Hydrogen from fossil fuels
2.5 Hydrogen from nuclear energy
3. Production of electricity
3.1 Electricity from hydrogen
3.2 Electricity from renewable energies
3.3 Electricity from fossil fuels
3.4 Electricity from nuclear energy
4. Hydrogen and Fuel Cells on their way to commercialisation
4.1 A proposal to future energy supplies
Your Personal Power Provider (3P+)
4.2 Virtual Power Plant
5. Four steps to a new Energy Supply
5.1 Revolution in the garage
5.2 The cars are the keys
6. Energizing the world
6.1 Energy Efficiency
6.2 Global Energy Consumption
6.3 Digital Technologies and Consumer Electronics
6.4 Exampl. from Aircraft/Mining Industries
7 The 15 biggest global players
About Arno A. Evers FAIR-PR
Arno A. Evers FAIR-PR Team
Our Philosophy
Our Projects 1990-2019
HANNOVER FAIR 1995 - 2019
Arno's Forum Interview 2017
Arno's Forum Interview 2010
Arno's Video during HF 2009
Arno's Forum Interview 2009
Arno's Forum Interview 2008
Arno's Forum Interview 2007
Daily Networking evenings
Daily Networking evenings
International Commercial Visitors 2005
International Commercial Visitors 2004
International Commercial Visitors 2003
VIP Guest 1995 - 2006
Our 84 videos 2002 - 2009
Development 1995 - 2010
Conferences and website Documentation -Summary-  
2006 - 2009
Konferenzen und Webseiten Dokumentation -Zusammenfassung-       
2006 - 2009
Background Information
Articles by Arno A. Evers
H2/FC Links
Visits and Workshops
Hans-Olof Nilsson's Off-The-Grid Hydrogen House near Goteborg, Sweden
Visit at the Italian demonstration plant of MagneGas™ on February 7th and 8th, 2011
Hydrogen Plant of Emirates Industrial Gases Co. Ltd ( EIGC) at Dubai, UAE
Huerta Solar en Tabernas, Spain, October 2009
Andasol, Spain, October 2009
Antares DLR H2, Stuttgart, Germany, September 2009
German Aerospace Center (DLR) Deutsches Zentrum für Luft-und Raumfahrt eV, Stuttgart, Germany, Institute of Technical Thermodynamics (ITT) Institute of Vehicle Concepts Stuttgart, Germany, June 2009
Brennstoffzellen-Boote für den Freizeitbereich, Hochschule Konstanz, Konstanz, Germany June 2009
AFCC Automotive Fuel Cell Cooperation, Burnaby, BC, Canada June 2009
Powertech Labs Inc., a: "... wholly owned subsidiary of BC Hydro (a Crown corporation of the Government of British Columbia), Surrey, BC, Canada June 2009
Plataforma Solar de Almería, Spain
How Airbus conquered the
US market in the 70s
The Arecibo Observatory
Arecibo, Puerto Rico
Hat Creek Radio Observatory,
Hat Creek, CA, USA
National Radio Astronomy Observatory, Green Bank, WV, USA
Wright Brothers National Memorial, Kitty Hawk, NC, USA
Fuel Cell Bus Trial, Perth, Australia
California Hydrogen Highway, USA
SPACEFEST 2009, San Diego, USA
Impressions from worldwide Conferences, which we attended to promote the commercialisation of Hydrogen and Fuel Cells:
#117 2nd Edition of Internationalflag
Conference on Green Chemistry and Renewable Energy
#116 2020 6th International flag
Conference on Environment and Renewable Energy (ICERE 2020), 24-26 February 2020, Hanoi, Vietnam
#115 4th Annual ASEAN Solar + flag
Energy Storage Congress & Expo 2019 14- 15 Nov, 2019 The Bellevue Manila, Philippines
#114 SFERA-III 1st Summer School &flag
Doctoral Colloquium at CNRS-PROMES in Odeillo, France
September 9th-13th, 2019
#113 Starmus V, June 24 – 29, 2019flag
Zurich, Switzerland a global festival of science communication and art
#112 Visit to NOORo I to III in flag
Ouarzazate, Morocco as part of the SolarPACES 2018 conference, October 6, 2018
#111 The Hydrogen Energy Summit flag
2018 Chiang Mai, Northern Thailand Arno's presentation: Off the Grid – Unveiling new ways for our Energy supply January 26, 2018
#110 1. Klimaschutzkongress auf der
Insel Sylt
25. September 2015 Vortrag von Arno A. Evers: Eine „Insel- Lösung“ für Sylt? Neue Wege zur Energieversorgung der Insel Sylt
#109 6. Hamburger Klimawoche
29. August 2014 Vortrag von Arno A. Evers: Physikalische und Gesellschaftliche Rahmenbedingungen der Energiewende
MesseKongress RegioEnergie+++ flagDreieich 2012
9. September 2012
Vortrag von Arno A. Evers: Sind wir noch zu retten?
#107 WREC World Renewable Energy Congress XI
September 25-30, 2010

Abu Dhabi, United Arab Emirates

Oct 2010
#106 18th World Hydrogen Energy Conference WHEC 2010,
May 16 - 21

Essen, Germany

Jun 2010
#105 "Bright Horizons 6" - A Journey
to the Edge of the Cosmos

Eastern Caribbean

Dec 2009
#104 2009 Fuel Cell Seminar & Exposition
Palm Springs, CA, USA

Nov 2009
#103 Fuel Cell Technologies:
Mumbai (Bombay), India
Nov 2009
#102 f-cell
Stuttgart, Germany
Sep 2009
#101 SolarPACES 2009
Berlin, Germany
Sep 2009
#100 5th Annual Hydrogen Implementation Conference
Charleston, WV, USA

Aug 2009
#99 Intersolar North America
San Francisco, CA, USA

Jul 2009
#98 European FUEL CELL FORUM 2009
Lucerne, Switzerland

Jun 2009
#97 HFC2009
Vancouver, Canada

Jun 2009
#96 telescon 2009
Vienna, Austria

May 2009
#95 Hydrogen Works
San Diego, CA, USA

Feb 2009
#94 ICEPAG 2009
Newport Beach, CA, USA

Feb 2009
Milan, Italy

Nov 2008
#92 Fuel Cell Seminar & Exposition
Phoenix, AZ, USA

Oct 2008
#91 H2Expo
Hamburg, Germany

Oct 2008
#90 f-cell
Stuttgart, Germany

Sep 2008
#89 INTELEC 2008
San Diego, CA, USA

Sep 2008
#88 2008 Formula Zero Championship
Rotterdam, The Netherlands

Aug 2008
#87 HyForum 2008
Changsha, P.R. China

Aug 2008
#86 WREC X 2008
Glasgow, Scotland, UK

Jul 2008
#85 KMCM 2008
Vancouver, BC, Canada

Jul 2008
#84 Lucerne FUEL CELL FORUM 2008 Switzerland
Lucerne, Switzerland
Jun 2008
#83 17th World Hydrogen
Energy Conference (WHEC) Australia
Brisbane, Australia
Jun 2008

The role of the young generation ...
#82 Renewable Energy Asia
Bangkok, Thailand Thailand
Jun 2008
#81 Selected Hydrogen Fueling Stations in California, USA USA
Apr 2008
#80 NHA Annual Hydrogen Conference 2008USA
Sacramento, CA, USA
Mar / Apr 2008
#79 FC EXPO 2008 Japan
Tokyo, Japan
Feb 2008
#78 Der 4. Deutsche Wasserstoff Germany
Congress 2008
Essen, Germany
Feb 2008
#77 ISEPD 2008 Korea
Changwon, Korea
Jan 2008
#76 20TH World Energy Congress & Exhibition Italia
Rome, Italy
Nov 2007
#75 World Hydrogen Technologies Convention (WHTC) Italia
Montecatini Terme, Italy
Nov 2007
#74 2007 Fuel Cell Seminar & ExpositionUSA
San Antonio, Texas, USA
Oct 2007
#73 KOREA ENERGY SHOW 2007 Korea
Seoul, Republic of Korea
Oct 2007
#72 Tenth Grove Fuel Cell Symposium GB
London, UK
Sep 2007
#71 Solar Tech India 2007 India
New Delhi, India
Sep 2007
#70 SES-Fachtagung
Zurich, Switzerland
Aug 2007
#69 HFCE 2007 China
Shanghai, P.R. China
Jul 2007
#68 IHEC 2007 Turkey
Istanbul, Turkey
Jul 2007
#67 KMCM 2007 Germany
Düsseldorf, Germany
Jul 2007
#66 Kick Off Meeting zur Leitinnovation Mikrobrennstoffzelle Germany
Munich, Germany
Jun 2007
#65 Hydrogen and Fuel Cells 2007: International Conference &
Trade Show
Vancouver, BC, Canada

April / May 2007
#64 GENERA - Energy and Environment International Fair
Madrid, Spain
Feb / Mar 2007
#63 World Renewable Energy Congress [WREN]
Fremantle, Australia
Feb 2007
#62 Environment 2007
Exhibition & Conference UAE
Abu Dhabi, UAE
Jan 2007
#61 2nd Annual Fuel Cells Durability & Performance 2006 USA
Miami Beach, FL USA
Dec 2006
#60 EDTA Conference & Exposition USA
Washington, DC, USA
Nov 2006
#59 The Fuel Cell Seminar USA
Honolulu, Hawaii, USA
Nov 2006
#58 Fraunhofer Symposium
Berlin, Germany
Oct 2006
#57 Renewables to Hydrogen Forum USA
Albuquerque, NM, USA
Oct 2006
#56 Alternative Transport Energies Conference Australia
Perth, Western Australia
Sep 2006
#55 Power-Gen Asia China
Hong Kong, Hong Kong
Sep 2006
#54 World Renewable Energy
Congress IX and Exhibition Italy
Florence, Italy
Aug 2006
#53 R&D in the field of Hydrogen and Fuel Cell in Germany and Europe Germany
Clausthal, Germany
Jul 2006
#52 Lucerne Fuel Cell Forum 2006 Switzerland
Lucerne, Switzerland
Jul 2006
#51 16th World Hydrogen Energy Conference (WHEC) France
Lyon, France
Jun 2006
#50 NHA Annual Hydrogen Conference
Long Beach, CA, USA
Mar 2006
#49 FC EXPO 2006
Tokyo, Japan
Jan 2006
#48 Wasserstoff und Brennstoffzellen im Automobil
Essen, Germany
Apr 2006
#47 Fuel Cell Seminar
Palm Springs, USA

Nov 2005
#46 Internationale ASUE-Fachtagung
Essen, Germany

Nov 2005
#45 EHEC 2005
Zaragoza, Spain

Nov 2005
#44 Fuel Cell Summit:
A Road Map to Commercialization
Uncasville, CT, USA

Oct 2005
#43 2005 Grove Fuel Cell Symposium
London, UK

Oct. 2005
#42 WHTC 2005 World Hydrogen Technologies Convention (WHTC) Singapore, Singapore
Oct. 2005
#41 f-cell 2005, Stuttgart, Germany
Sep. 2005
#40 The 27th International Telecommunications Energy Conference - intelec '05
Berlin, Germany

Sep. 2005
#39 IHK Nord Wasserstoff – Tagung
Lübeck, Germany

Sep. 2005
#38 ICHS - International Conference on Hydrogen Safety , Pisa, Italy
Sep. 2005
#37 IHEC-2005
International Hydrogen
Energy Congress & Exhibition

Jul. 2005
#36 93. Bunsen Kolloquium
Jun. 2005
#35 European Hydrogen and Fuel Cell Technology Platform (HFP)
Brussels, Belgium

Mar. 2005
#34 Cairo 9th International Conference on Energy & Environment
Sharm El-Sheikh, Egypt

Mar. 2005
#33 1st International Fuel Cell Expo
Tokyo, Japan

Jan. 2005
#32 H2PS: The 2004 Hydrogen Production and Storage Forum,
Washington, DC, USA

Dec. 2004
#31 Impressions from Shanghai
Nov. 2004
#30 Renewable Energies China incl. Hydrogen + Fuel Cells
Shanghai, PR China

Nov. 2004
#29 Michelin Challenge Bibendum 2004
Oct. 2004
#28 Energy Asia 2004
Oct. 2004
#27 Hydrogen and Fuel Cells 2004
Conference and Trade Show
Toronto, ON, Canada

Sep. 2004
#26 Meetings in Singapore,
Sep. 2004
#25 Hydrogen and Fuel Cell Futures Conference, Perth, Australia
Sep. 2004
#24 Exhibiting at World Renewable Energy Congress VIII
Denver, CO, USA

Sep. 2004
#23 Arno presenting at ACS National Meeting Philadelphia, PA, USA
Aug. 2004
#22 Promotion of FP6, for European Union, Delegation of the European Commission, Shanghai
Jul. 2004
#21 IHK Energy-Podium 2004
Jul. 2004
#20 15th World Hydrogen Energy Conference (WHEC15)
Yokohama, Japan

Jun. 2004
#19 Impressions from the
Energy Forum 2004
Varna, Bulgaria

Jun. 2004
#18 Impressions from HYFORUM
May 2004
#17 Impressions from Dubai
United Arab Emirates

May 2004
#16 Impressions from Argentina
May 2004
#15 Promoting Hydrogen Production from Patagonia, Argentina
May 2004
#14 Impressions Zhuozheng Garden
in Su Zhou

Mar. 2004
#13 H2PS: The 2003 Hydrogen Production and Storage Forum
Washington, D.C., USA

Dec. 2003
#12 Impressions from
Washington, D.C., USA

Dec. 2003
#11 Shanghai International Industry Fair (SIF), Shanghai, P.R. China
Nov. 2003
#10 Energy Asia 2003
PTC Asia 2003
CeMAT Asia 2003
Factory Automation Asia 2003
Shanghai, P.R. China

Nov. 2003
Nov. 2003
#8 NESC 2003 - 6th Int'l Conference on New Energy Systems & Conversions
Nov. 2003
#7 Impressions from Busan

Nov. 2003
#6 2003 Fuel Cell Seminar
Miami Beach, Florida, USA

Nov. 2003
#5 Impressions from Shanghai, Beijing, P.R. China
Nov 2003 - Jul. 2004
#4 f-cell forum, Stuttgart, Germany
Sep. 2003
#3 Hypothesis V, Porto Conte, Italy
Sep. 2003
#2 1st European Hydrogen Energy Conference, Grenoble, France
Sep. 2003
#1 Cooperation for Energy Independence of Democracies in the 21st Century
Jerusalem, Israel

Aug. 2003
Shanghai International
Industry Fair (SIF) 2004

International Meeting Point with Conference, Renewable Energies China, incl. Hydrogen + Fuel Cells, Shanghai, China  
In memoriam: Daniela Peschka
In memoriam: Ludwig Boelkow
Corporate Information
Click here for
German Version

"The Big Summer Interview "
With Arno A. Evers, "Global Player" in the Field
of Hydrogen and Fuel Cells
By: Werner Stützel, Hydrogen + Fuel Cell Newsletter
Translated by: Megan McCool


When the show ends, the show begins. This phrase of Arno A. Evers, the organizer of the worldwide biggest H2/FC Group Exhibit at the annual Hannover Fair since 1995,

is right on the mark. During the last days of the exhibit, he is already pulling the strings together for next year’s show. And immediately after the exhibit, he sets off - with a jam-packed schedule and a notebook filled with precise documentation - as the “Global Player,” as an advocate for the Group Exhibit, as a highly respected reference, as a chairman at international conferences, as an observer of the trade, as a Keynote Speaker, as a member of organizing committees…With his recent visit to Istanbul behind him, Singapore, London, Essen, Connecticut, Palm Springs, Saragossa, Dubai, and Washington D.C. still await him….

Since Arno performs nearly all of his work in English, he often has to stop and think about how he would say it in his own mother language: German. “He who stays on the ball, who pursues research and development worldwide, who is fully involved and consistently proposing new ideas, only he can convince others to join in his campaign. In my case, it is two-fold: first, the implementation of Hydrogen and Fuel Cells in the real world and second, the annual Group Exhibit in Hannover.” With this recipe for success, Arno binds and builds up further know-how of the H2/FC Industry at the Hannover Fair, year after year. He pays no attention to the decreasing interest in exhibiting; despite the drop off in exhibition participation everywhere else, his exhibition in Hannover has stayed at the same level of success for years now.

Read Hydrogen + Fuel Cell Newsletter’s Big Summer Interview with Arno A. Evers, owner of Arno A. Evers FAIR-PR. Interviewed by Werner Stützel, translated by Megan McCool

NL: Mr. Evers, when someone goes to your website and looks at www.hydrogenambassadors.com/hydrogenambassadors/index.php, they find a new proposition for Hannover Fair 2006. What more can you tell us about this opportunity?

AAE: In my opinion, we are lacking good proposals for the implementation of hydrogen-powered fuel cells. Perhaps this is also a reason why we are not seeing substantial progress in this field. But I am also convinced that new ideas are sleeping in the minds of young people around the world - like students for example, entrepreneurs, and people who, at the first glance, may have nothing to do with hydrogen and fuel cell technology. School children get excited when you challenge them with the topic and interact with them on a high level. “Before Hannover Fair 2005 last April, we gave 12 experimental kits to high school students in my hometown Starnberg, and we are eager to see what they will create with these kits.”

NL: How does one become a “Hydrogen Ambassador”?

AAE: The application process is very easy. You simply write down your idea, in no more than 1,000 words, and send the online application to us at www.hydrogenambassadors.com. Twelve participating teams, with a maximum of 3 people in each of the four ages groups, have the opportunity to win a free booth at the Hannover Fair, April 24-28, 2006. All teams are treated as equals alongside our 125 commercial exhibitors; they will also receive our Full-Service-Package treatment. Included in this package are one 20-minute Forum Presentation, comprehensive Internet documentation, and daily networking evenings with all our exhibitors. On the last day of the fair, April 28th, all exhibitors will choose the final winners from each “Hydrogen Ambassador” age group.

NL: Do you have any applications yet?

AAE: Yes, we have gotten very positive responses from this offer, so we can certainly count on some remarkable “Hydrogen Ambassadors” displays during the next Hannover Fair 2006.

NL: There is another new feature, a Starter-Kit, for new exhibitors. What is this about?

AAE: Sometimes we hear that our prices to exhibit at Hannover Fair seem to be too high. However, when our customers experience what they get for the money, they will realize that they receive much more service than they ever expected. This complete service, which is fully described on our website, is being developed further year after year - in the interest of all exhibitors. We have set the minimum booth size to 10 square meters due to the many additional services that we provide e.g. breakfast and lunch. However, for the first time at the Hannover Fair 2006, we are offering the Starter-Kit, in order to give those organizations with limited funds the opportunity to attend. With this Starter-Kit, they receive an exhibition space of 2x2 meters with two poster walls for only 4,900 Euros/Dollars. In these cases, the Forum Presentation is optional. Of course, they will receive the Full-Service-Package like the other exhibitors as well.

NL: Mr. Evers, let’s get to the current issues of the Hydrogen + Fuel Cell Industry. Sometimes you hear that the development progress is stagnant, and that there is a lull. Can you verify this statement, based on your international knowledge, experience, and impressions?

AAE: On a global scale, there are still many success stories in this field. But these are more from smaller companies, as you can also see in your Newsletter. Even in big companies, relative to the overall number of employees, only small groups are actually working with hydrogen and fuel cells. Sometimes in disguise, without much attention from the media. Some developments are not highly promoted by the companies or research institutions.
Since 1995, more than 300 international companies, research institutes, and associations have exhibited at our Group Exhibit Hydrogen + Fuel Cells at the Hannover Fair. Some of them have merged (e.g. HPower); some have been bought out by the employees (e.g. Hydrogen Burner). However, these 300 organizations that have exhibited at the Hannover Fair so far, are only the top of the iceberg. Worldwide there are not hundreds, but thousands of companies, research institutions, initiatives, and more and more associations, who work with more or less power to improve this technology of the future. On my worldwide travels, I am constantly positively surprised to see the current activities and to meet the people behind these activities. In Turkey, for example, there is a small company working on the production of hydrogen on board of conventional cars. The heart of this unit, the Reformer, is not bigger than two soda cans. The simple way always wins. This is also true for the production of hydrogen. I met representatives from another Turkish company who are producing hydrogen directly from solar energy. I don’t see the “lull” that everyone is talking about at the moment.

NL: But there appears be a consolidation, worldwide, of events and conferences - the public stage for hydrogen and fuel cell technology…

AAE: That is not a contradiction to my original statement. For my point of view, too many organizers have used the topic Hydrogen + Fuel Cells for their events, without much background knowledge in the field. It is unrealistic to think that this industry can withstand all the events in every corner of the world, nearly every week. The spectrum is just too broad. I hypothesize, which may not be the opinion of all your readers, that in Europe the Hannover Fair will hold its ground as a leader beside two additional conferences in the USA and probably something in Asia. But that would be it. According to our slogan “Go to where the Market is!”, if you are really looking for the international commercial market, in principal, it’s enough to go to Hannover Fair – either as an exhibitor or as a trade show visitor.

NL: Isn’t it a little presumptuous to make a claim like this?

AAE: Of course, someone else may have a different opinion. But I would like to justify my statement: a conference is a conference, and even the best accompanying exhibition, with its traditional “ballroom atmosphere”, doesn’t make that much of a difference. In our case, it is completely the other way around. We have the worldwide biggest and most international Group Exhibit at the largest Energy and Industry Fair, with an accompanying conference. When you go to any conventional conference, you find and meet only the 150-2000 insiders who have known each other for ages, and know all about what the others are doing. There is no fresh air. An accompanying exhibition has only limited success, because it lacks the solid platform of the Hannover Fair. With 40,000 to 60,000 commercial trade show visitors, nowhere else will one find such a concentration of the Energy Industry – the main topic of the next Hannover Fair. In 2006, the trade show visitors and exhibitors profit from this extraordinary situation. In our case, additional to the “regulars” who are with us every year, there are tens of thousands of Business-2-Business trade show visitors from all over the world at our Group Exhibit. Here they will meet new people and find refreshingly new ideas for their own businesses.

NL: Let me ask again…. you have said that there are worldwide activities in R&D, but are these activities moving the right direction?

AAE: This I cannot answer in general. One thing is for sure, from my perspective: at the moment the people are thinking only on a technology-scale. They are looking only to stationary, mobile, and portable fuel cell applications. In all three cases, they are hindered by existing infrastructures and industries, which a new technology like ours has to fight against. Does anybody really think that the international battery-producing companies are only waiting to be taken over? I am quite sure that they already have competitive alternatives hidden in their back pocket. I think you have to escape from this fuel cell technology-oriented mentality, and focus more to the additional benefits of this technology. I am thinking of products and services that will benefit everybody worldwide in the future. And these products and services must be new and be of a higher calibre so that people will be willing to pay a considerable amount of money for them. Why do you think that young ladies in China are saving half of their monthly salary for six months just to buy a cellular phone?

NL: People will pay any price, just because they want a particular product?

AAE: That’s how it is! Earlier, who could afford cars, refrigerators, a computer, a cell phone that costs 3,000 Marks ($1,800 USD/ 1,500 Euros), a calculator for a couple hundred Euros/ Dollars, or a color television? All of these items were luxuries that at the beginning, only the wealthy people could possibly afford. Over time they became more and more accessible to people of average income. Today these appliances are used in every household of the Western world, as everyday necessities. Because of this breakthrough, the mass market for such luxury goods was and is exploding worldwide, without any government subsidy. The implementations of such items were “Success Stories”, because they put their finger directly on the human vein – satisfying personal wishes – and, not to forget, because the consumers gained individual prestige by obtaining these products

NL: And such thoughts within the Hydrogen and Fuel Cell Community are still not widespread?

AAE: I am afraid not! At the moment, the discussions and the Research & Development are moving much more in the direction of technology and/or feasibility. Nowadays, the increase of the velocity of the electrons within the proton membrane is celebrated as a success. This is of course also very important, which I can and will not deny. However, the questions have to be asked, “What does the customer want?” and “What is important for his/her daily life?” The example that comes to mind is one that I often use in my worldwide presentations: In 1903 the Wright Brothers made their first flight in an aircraft with an engine on board. They didn’t come very far…after a few seconds, with a maximum altitude of 2 meters / 7 feet, they landed at a distance of 269 meters / 882 feet from their starting point. If the Wright Brothers would have then claimed: “Now we have the solution! There will be worldwide flights from Singapore to Frankfurt, and from Munich to Los Angeles, transporting millions of people daily from point A to point B, over all the continents!”, all the experts would have shaken their heads in disbelief. The laws of physics understood at this time would not have “allowed” an airplane made of wood and ropes to fly at an altitude of 10,000 meters / 30,000 feet with 300+ passengers. To this point, I say: “Dear Colleagues of Today’s Hydrogen and Fuel Cell Community, with your present technology, you are exactly where the Wright Brothers stood in 1903. We can only hope that it doesn’t take our industry another 102 years to reach the future potential which is now before us!”

NL: After this slight sidetrack, I would like to come back to the key word “lull”. It appears to be that some car manufacturing companies are in such a lull. Recently a representative from a large car manufacturer told me: “Since we don’t have anything new (!), there is no sense in being an exhibitor at a fair.” Do you think this is the right attitude?

AAE: At the recent ICHET Conference in Istanbul in July 2005, the Research & Development Division for Hyundai Motor Company & Kia Motors Corporation of Gyunggi-Do, Korea displayed two of their Hyundai Tuscon Hydrogen Cars (FCEV). One car was used for the VIP’s and conference attendees as a Drive-and-Ride. The second one was a one-to-one Model with a very impressive display of all the relevant H2/FC components, such as the tank, the fuel cell, and the engine management. (On our Internet documentation, you can find photos from these two Hyundai vehicles.) You see that progress is inevitably moving forward; it cannot be stopped. Whoever is not fully involved and active in this field will eventually have to deal with lost market shares. Just take a look at the exponential demand for digital cameras; those companies who snobbishly cling to the good old 35 mm film are now in a commercial drawback and some might be even fighting for their existence.

NL: From which corner of the globe do you expect to see a readiness for marketing regarding fuel cell vehicles?

AAE: We have studies from the University of Central Florida which show that if all automobiles, SUVs, and pick-up trucks in the USA would be driven with a technology comparable to the “Toyota Prius”, it would reduce the national US petroleum consumption from 9 million barrels a day to only 3.6 million barrels. In other words, the nationwide implementation of the “Prius” Technology to all vehicles could reduce the national oil consumption by 27 pc. Looking at it from a global scale, the universal use of “Prius” Technology in the USA alone would reduce worldwide oil consumption by about 7 pc. My personal comment to these figures: it all depends on what the individuals really want. It lays in the hands of the consumer - in this case, in the hands of worldwide car buyers.

NL: I would like to ask a political question, if I may. After the dissolve of the German Congress by President Horst Köhler, the September Election could bring a possible change in political parties - as long as the German Supreme Court does not interfere. What do you expect from Chancellor Angela Merkel, a woman who recently spoke to the VDEW-Congress in Berlin about the importance of Fuel Cell Technology? How does this compare with the present government?

AAE: The current German Chancellor Gerhard Schröder has visited our Hydrogen + Fuel Cell Group Exhibit in Hannover three times so far. It is absolutely inconceivable that a “Mr. / Mrs. President” of any country would ever visit and moreover, would visit multiple times, an exhibition for hydrogen and fuel cells! If Ms. Merkel were to become the next Chancellor, she is certainly invited to continue this tradition. Our exhibitors can discuss with her about her Ph.D. in Physics; in her doctorate paper from 1986, she began with the phrase: “Hydrocarbon conversion at high temperatures in the absence of oxygen (Thermolyse, Pyrolyse, Plasmolyse) is, at the moment and certainly in the future, of a greater economic significance” (Source: DIE ZEIT, Nr. 29 from July 14, 2005). Perhaps Ms. Merkel was already thinking about our slogan “Go to where the Market is!“ Incidentally, Ms. Merkel is no stranger to my company or to my team. In 1992, our firm organized the “Chances 2000: Education-Trade-Career” at the Computer Fair CeBIT in Hannover. On March 13, 1992, she visited us in the position of the Minister for Women and Youth, and spoke with our moderator Ulrich Walter about the theme: “Europe 1992: The Challenge for Young People in Education, Trade, and Career”. This theme was and still is relevant. I wonder if Ms. Merkel still remembers that interview…

NL: Mr. Evers, we thank you for your time.


HANNOVER FAIR 2006 - Live!
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