Frank Borman, Commander of Apollo 8: the first mission to fly around the Moon. After leaving NASA, he was the chief executive officer (CEO) of Eastern Air Lines from 1975 to 1986.
Source: http://en.wikipedia.org/wiki/Frank_Borman
Frank Frederick Borman II was an American United States Air Force colonel, aeronautical engineer, NASA astronaut, test pilot, and the CEO of Eastern Airlines
Born: March 14, 1928, Gary, Indiana, United States
Died: November 7, 2023, Billings Clinic

Airbus A300B4 Whisperliner in Eastern Airlines livery On April 6, 1978, Eastern Airlines and Airbus Industries signed a contract for the delivery of 23 aircrafts of this type to be delivered until 1982. The contract contained further options for 25 aicrafts of the smaller 200 seater version A 300B10 (now know as Airbus A310).
Source: http://en.wikipedia.org/wiki/Eastern_Air_Lines

"Earthrise" -is the name given to this photograph of the Earth taken by taken by commander Frank Borman during the Apollo 8 mission on December 24, 1968.
The photograph was taken from lunar orbit on December 24, 1968 with a Hasselblad camera. An audio recording of the event is available with transcription which allows the event to be followed closely – excerpt:
Commander Frank Borman: Oh my God! Look at that picture over there! Here's the Earth coming up. Wow, is that pretty.
Astronaut William Anders: Hey, don't take that, it's not scheduled.
Borman: (laughing) You got a color film, Jim?
Anders: Hand me that roll of color quick, will you...
The TV miniseries From the Earth to the Moon, drawing upon the book A Man on the Moon by Andrew Chaikin, has Borman uttering the "it's not scheduled" remark. Had Borman as mission commander not said such a thing, the color photograph would never have been made. In Life's 100 Photographs that Changed the World, wilderness photographer Galen Rowell called it "the most influential environmental photograph ever taken."
Source: http://en.wikipedia.org/wiki/File:AS8-13-2329.jpg

Rollout to the launch pad of the Apollo 8 Saturn V on October 9, 1968 Most of that electrical power and the oxygen in the service module came from a cluster of three fuel cells developed and manufactured by Pratt & Whitney Rocketdyne, United Technologies Corp. company (under the name: International Fuel Cells, a United Technologies Corp.) exhibited at Hannover Fair 2000:
Source: http://en.wikipedia.org/wiki/File:Ap8-KSC-68PC-147.jpg

http://en.wikipedia.org/wiki/Earthrise#cite_note-4

Bird watching: Michael Schweer (right), reporter of Hamburger Abendblatt, a North German local newspaper watching the A300B4 at Miami Airport in April 1978

Flight attendees in the galley on one of the four A300B4 operated by Eastern Airlines on the route New York to Miami (JFK-MIA). The European Airbus Industrie was assigning these four Airbus on a leasing contract for one dollar to Eastern Airlines.

Frank Borman (middle), at that time, in April 1978, President of Eastern Airlines, with the winners of a contest by Messerschmitt-Bölkow-Blohm GmbH (former MBB Press officer Arno A. Evers, who organized this trip from Hamburg to Miami, at the far left)

Additional Bonus photos, received from the archive of Gerd Hengsbach, ret.
now at Tournefeuille, ex Airbus Industrie

Relaxed faces after hard negotiations. Bernhard Lathiere (left), than President of Airbus Industrie, Paris, France, embracing ex NASA Astronaut Frank Borman, than President of Eastern Airlines at the Hamburg MBB Airbus plant in 1977. They talked about details to receive four A300B Whisperliners on a leasing contract for 6 month for one dollar (each)…

A guided tour at the MBB Airbus plant, at that time with around 4.000 employees. Here the rear fuselages of the Airbus were and are still assembled today, before they are flown to Toulouse for final assembly of the Airbus wide body aircraft. Far left: Gerd Hengsbach, Assistant of the Managing Director and boss of Press officer Arno A. Evers.
Frank Borman is wearing a white coat, Bernhard Lathiere in a dark suit.

Also on the photos: Ernst-Georg Pantel, President of the Civil Aircraft branch of Messerschmitt-Boelkow-Blohm GmbH (MBB), Roger Beteille, Manging Director of Airbus Industrie, Toulouse, France; Felix Kracht, Director of Manufacturing, Airbus Industrie; Hein Lehmann, Plant Manager of MBB`s Hamburg Airbus plant
Photos: Sigrid Schuetz © 1977 MBB aktuell, Munich-Ottobrunn