Arno A. Evers FAIR-PR, January 25, 2006
Background information about Arno A.
Evers FAIR-PR
Arno A. Evers FAIR-PR has been organizing and realizing
Group Exhibits at fairs like HANNOVER FAIR, CeBIT, the
Shanghai International Industry Fair, etc. since 1990.
Arno A. Evers started his career with a British oil
exploration company in the Persian/Arabic Gulf, later
joining the German aircraft industry. From 1968 through
1985 Arno was involved in implementing the European
Airbus Program in to the international market from their
Hamburg plant. Mr.Evers last position was as Deputy
Spokesman at Munich-based Messerschmitt-Boelkow-Blohm
GmbH (MBB, now part of DaimlerChrysler AG) where he
served a total of more than 25 years before starting
his own company, Arno A. Evers FAIR-PR. The firm has
taken on the job of explaining highly complex issues
to the public and the media at leading German trade
fairs like CeBIT and the annual HANNOVER FAIR. In addition,
Arno A. Evers FAIR-PR has spearheaded significant action
for opening up Renewable Energy, Hydrogen and Fuel Cells
market activity in China for international enterprises,
including building up relationships with key individuals
within the Chinese government, particularly with representatives
from the Ministry of Science and Technology (M.O.S.T).
Mr. Evers main topic since
1995 has been the Group Exhibit – Hydrogen
+ Fuel Cells at the annual HANNOVER FAIR. Inspired by
Reinhold Wurster, L-B-System Technique GmbH and Board
Member of the German Hydrogen and Fuel Cell Alliance
(DWV), Arno organized the first Hydrogen + Fuel Cells
Group Exhibit at the Hannover Fair in
1995 with only 10 German companies participating.
In a short 12 years the Group Exhibit has grown from
10 to now125 exhibitors and Forum participants from over
32 countries (2006) and was honoured by visits from
the former German Chancellor
Gerhard Schröder (3 times). Todays
German Chancellor Frau Angela Merkel visited a former
event organized by Arno A. Evers at CeBIT in 1992.
This Group Exhibit - Hydrogen + Fuel Cells has grown
to become the most international commercial trade show
serving the H2/FC industry. The Group Exhibit is created
annually, free of corporate sponsors and governmental
funding. In addition, there are no advisory, steering
or executive committees driving the motivation of Arno
A. Evers and his team; it is only thanks to the
international exhibitors,
Forum participants
and VIP guests
who attend that this Group Exhibit can be realized year
after year. All organizational direction, modifications
and novelties are all based on feedback from the exhibitors.
It is a constant effort of Arno A. Evers FAIR-PR and
his team to implement new ideas in order to improve
the Group Exhibit with each year.
The Group Exhibit at HANNOVER FAIR is unlike the usual
H2/FC conference with a side-exhibition. Exhibiting
at the Group Exhibit means five intense days of exhibiting,
9am to 6pm Monday through Friday, at the worldwide
largest trade show—the HANNOVER FAIR. At the conventional
conference with its stiff “ballroom atmosphere”,
one will find and meet only the 150-2000 insiders who
have known each other for ages and are already aware
of what the others are doing; new faces are seldom seen
there. Such an event has only limited success because
it lacks the established, 60-year platform of the HANNOVER
FAIR. With 40,000 to 60,000 commercial trade show visitors,
nowhere else will one find such a concentration of the
Energy Industry. In addition to the “regulars”
who are present every year, there are tens of thousands
of Business-2-Business trade show visitors from all
over the world at the Group Exhibit.
Only at the Group Exhibit can visitors find such a
high-calibre line-up of exhibiting
experts in one place. The majority are company founders,
managing owners or heads of R&D departments. At
the international Forum
Program, interviews take place from 10am to 5pm
daily on the center stage of the exhibiting area. Trade
show visitors use the unique opportunity to enter into
a direct dialogue with representatives from exhibiting
companies, research institutions and associations. Daily
Networking
Evenings offer a casual and friendly atmosphere
for all 400 – 500 attendees to enjoy dinner and
music while making essential business contacts.
Additionally, the Arno
A. Evers FAIR-PR Team strives to provide their exhibitors
with the best possible service in order to ease the
workload of exhibiting. Twenty-five hostesses set to
the task of preparing 3 fresh meals a day and serving
all the 400-500 exhibiting representatives and their
guests. Free, catered beverages are brought to each
booth throughout the day, refreshing the exhibitors
and saving them the trouble (and cost) of visiting the
main Hannover cafeteria. Networking Dinners, served
in a beer garden atmosphere at the center of the Group
Exhibit, remain the perfect finishing touch of each
fair day. An Exhibitors Lounge, including computers,
fax machines, telephones and free Internet access, makes
staying in touch with headquarters and other business
partners more convenient. Meeting rooms for business
deals and longer discussions are at their disposal with
all necessary presentation tools such as video projectors,
televisions and laptops. While other conferences may
charge for such additional services, cleaning, storage
and security are all part of the Full
Service Package.
No where else can one find such a unique and comprehensive
website as that of Arno A. Evers FAIR-PR, www.hydrogenambassadors.com.
At the annual April Hannover Fair, every single fair
day of the Group Exhibit is photo-documented, edited
and posted online before the next fair day even begins!
The 25-person Group Exhibit Internet and Media Team,
hired especially for this one-week event, dedicates
their day to taking pictures of exhibitors, commercial
visitors, international delegations and politicians,
as well as making 3D pictures and videos for an online
Group Exhibit experience. In addition, the core Arno
A. Evers FAIR-PR Team (composed of 6 persons working
year around in the Starnberg, Germany office) spends
the remaining 50 weeks of each year travelling around
the globe, promoting the Group Exhibit and its recognized
platform. Simultaneously, the Team takes extra time
to fully Internet document each of these 20+ conferences
on all continents per year, all of which can be found
online. To provide even further service to the commercialization
of the hydrogen and fuel cell community, the 3,000+
page website is constantly updated with the newest information
and professional graphics such as statistics of booming
industries, precise charts of energy-related topics,
articles and diagrams from Arno A. Evers’ international
presentations, and links to other organizations and
associations striving for the commercialization of hydrogen
and fuel cells worldwide.
Because of his dedication to organize the most international
and successful event in the industry, Arno A. Evers
could easily be named a Global Player in the field of
hydrogen and fuel cell technologies. He is a strong
believer in the potential success of this industry yet
he also recognizes the barriers that stand in the way
at present. Mr. Evers is constantly on the road, promoting
this emerging industry and the opportunities available
at the Group Exhibit at annual HANNOVER FAIR. In the
past 2 years the Arno A. Evers FAIR-PR Team has participated
in 47 conferences around the world, several of which
Arno A. Evers attended as the Keynote Speaker. In his
presentations he draws a correlation between the work
of the Wright Brothers and the present situation within
H2/FC Industry:
In 1903 the Wright
Brothers made the first flight in an aircraft powered
by an combustion engine on board. They didn’t
come very far…after a few seconds, with a maximum
altitude of 2 meters / 7 feet, they landed at a distance
of 269 meters / 882 feet from their starting point.
If the Wright Brothers would have then claimed: “Now
we have the solution! There will be worldwide daily
flights from Singapore to Frankfurt, and from London
to Los Angeles, transporting millions of people from
point A to point B, over all the continents!,”
all the experts would have shaken their heads in disbelief.
The laws of physics understood at this time would not
have “allowed” an airplane made of wood
and ropes in 1903 to fly in an Airbus A380 at an altitude
of 10,000 meters / 30,000 feet with 555 (paying) passengers
on board. Therefore Arno A. Evers says: “Dear
Colleagues of Today’s Hydrogen and Fuel Cell Community,
with your present technology, you are exactly where
the Wright Brothers stood in 1903. We can only hope
that it doesn’t take our industry another 102
years to reach the future potential which is in hydrogen
and fuel cells now well before us!”
The commercialization
of hydrogen and fuel cells seems sluggish, especially
considering its conception more than 150 years ago.
Arno A. Evers says that new services, offering unknown
convenience and usefulness will drive the demand and
accelerate mass production. History shows that brand
new services enter the public market as luxury goods
at very high price, affordable only for the wealthy
elite. If the service of product offers desirable advantages,
demand will grow and production costs will fall, lowering
prices.
“Earlier, who could afford cars, refrigerators,
computers, or a cell phone that costs 3,000 Deutschmarks
($1,800 USD/ 1,500 Euros), a calculator for a couple
hundred Euros/ Dollars, or a colour TV? All of these
items were luxuries that at the beginning, only the
wealthy people could possibly afford. Over time they
became more and more accessible to people of average
income. Today
these appliances are used in every household of the
‘Western World’ (including wealthy Asian
families), as everyday necessities. Because of this
breakthrough, the mass market for such luxury goods
was, is and will be exploding worldwide, without the
help of any government subsidy. The implementations
of such items were ‘Success Stories,’ because
they put their finger directly on the human vein –
satisfying personal wishes – and, not to forget,
because the consumers gained - and are still gaining
- individual prestige by obtaining these products/services.
At the moment, such thoughts within the Hydrogen and
Fuel Cell Community are, unfortunately, still not widespread,”
wrote Mr. Evers in a recent press release.
The Group Exhibit – Hydrogen + Fuel Cells is
an extension of Arno A. Evers’ passion. “He
who stays on the ball, who pursues research and development
worldwide, who is fully involved and consistently proposing
new ideas, only he can convince others to join in his
campaign. In my case, it is two-fold: first, the implementation
of Hydrogen and Fuel Cells in the real world and second,
the annual Group Exhibit in Hannover.” With this
recipe for success, Arno binds and builds up further
know-how of the H2/FC Industry at the Hannover Fair,
year after year. Despite the drop off in exhibition
participation in other places, his Group Exhibit in
Hannover has continued at the same solid level of success
for over a decade now.
Arno A. Evers FAIR-PR
Achheimstr. 3 * 82319 Starnberg * Germany
tel.: +49 (0) 8151 99892 3
fax.: +49 (0) 8151 99892 43
e-mail: arno@hydrogenambassadors.com
https://www.hydrogenambassadors.com
Always remember: Hydrogen & Fuel Cells are
the future - We show it at the Hannover Fair!
- Go to where the Market is! -
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