Tuesday, April 16
11:40 am
Speaker: Jean-Marc Tixhon 200 years of science from
explosive powder to fuel cells "As many corporations
around the globe, DuPont is highly interested
to see the fuel cell industry taking off. The
business opportunity is ample and the need for
new energy supply system is extremely attractive
(2-10Billion$ in 2010). At the very beginning of Nasa space programs,
the Dupont company developed the Nafion membrane
for the first PEM fuel cell used for the Gemini
and Apollo programs. A complete Nafion manufacturing
line was built in the late 60's to meet the Nasa
demand. As a consequence DuPont has developed
over the years a strong experience about membranes
and Proton Exchange Membrane for fuel cell applications.
All chemicals needed to produce Nafion were developed
internally and all by products are used by other
DUPONT businesses like Teflon, Krytox and Viton
fluoroelastomer.
Based on above experience DuPont decided to enter
the fuel cell market announcing in FEB 01 a business
unit dedicated to produce FC components such as
MEAs and bipolar plates.. The MEAs are a logical
extension to the Nafion membrane know how . Various
elements and combinations wil be added to the
membrane to meet the customers demands and to
add value to the offering. All technologies will
be developed internally using existing resource
of the DUPONT company. Currently, hundred partners
are working on fuel cell components. A large majority
of this population resides in R&D. To illustrate
existing sysnergy, the bipolar plates will be
based on a unique technology developed by DuPOnt
Engineering polymers where a unique compound and
process will be assigned to the production of
bipolar plates. This was obtained by using existing
know how and process geared towards a new emerging
market with defined needs.
One of the major concern for fuel cells in general
is the high cost/price vs alternative energy supply
system and on many occasions Nafion was accused
being priced extravagantly. DuPont has reacted
strongly to such concern in implementing a program
that has allowed a Nafion price decrease of 50%
over 3 years and it is anticipated that another
45% price drop will be accomplished in 3-4 years
time. Need less to add that a volume effect would
help tremendously to get the price exactly where
the market would like to see it. Currently, 1Kw
is priced at 3-4000$ and the automotive industry
is looking at 150$/Kw to be competitive with a
traditional ICE engine. This price target can
be achieved but the volume effect is needed to
drive the cost down.
As we all know the FC market has not yet taken
off but to illustrate DuPont commitment, programs
are in place to produce in the very near term
FC components ie MEAs in significant quantity
ie moving from hand made prototype to almost mass
production. In deed it is risk as the market does
not exist yet but the belief is there and DuPont
will be ready to meet large customer demand with
the right price at the right time. As mentioned above the FC
market does not exist yet but the belief is 2004-5
will be the commercialization of the FC technology.
The FC market has been on probation for the last
30 years! Therefore it is a must that 2004-5 materialize,
as major corporations will not indefinitely pump
internal financial resource to develop an industry
that will not materialize. A vast panel of fuel cell technology is
now offered to government bodies, private investors
and to the customers. It is urgent to align the
consumer needs to the technology and fine-tuned
the offer to these needs thus creating the demand.
Several actions will be implemented to ensure
that key individuals along value chain are aware
about the traditional energy challenges that will
emerged soon and what alternatives are available
such as Fuel cells. Education programs, test programs,
regulations, code and standard, credibility, alignment,
sense of urgency are some of the key elements
requiring modifications to allow the Fuel cell
market to start up. These have to be done within
2-3 years, and will require a significant effort
to be successful. The opportunity being so attractive
it will be rewarding
DuPont is using their
expertise in different fields to vertically
integrate this experience for the Fuel Cell
section, for example using monomers to build
Fuel Cell components. The company believes
in technology differentiation: Product offerings
geared towards market needs. DuPont drives
their marketing effort towards Fuel Cell
commercialization.