 |
|
|
 |
 This industry overview shows that the demand of the consumer will play the critical role in the mass market evolution of H2/FC products and services. At first, H2/FC powered products/services will be considered luxury items with only a handful of the population being able to afford to buy them. However, over time and as the technological awareness and knowledge about the advantages grows, the consumer will become better educated as to the many benefits offered by services powered by H2/FC technologies. Increased convenience and awareness rather than the price of the merchandise, will have an enormous impact on the consumer and will compel them to buy H2/FC powered goods, and furthermore, lead to the development of completely new H2/FC products and services which are unobtainable today. The Personal Power Car as described is just one example. However, the current activities in Europe and China as presented are sure to further accelerate the trend towards the coming Hydrogen Economy. Figure 8: Diagram of growth and development - Hydrogen + Fuel Cells Group Exhibit |
|