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Illustration of Strategic Alliances and relationship to Mass
Production. To achieve early market entry, it is first necessary
to make the consumer excited and eager to use the new services
provided by the H2/FC technology. They must be motivated and
be given certain incentives: personal advantages, product reliability
and usefulness. Only when these factors are guaranteed, will
the price, at least in the beginning, play a less important
role. This means the more expensive the product/service is,
the more chances the early adopters will buy this “luxury”.
In addition, entrepreneurs involved in R&D, production &
marketing of H2/FC services must also be motivated and stand
firmly behind their vision. Commitment and belief in their technology
will play a critical role in the early stages of fuel cell commercialisation.
Strong efforts are needed in convincing the politicians, the
media, and the involved companies that H2/FC is a viable solution
for the growing energy demand. Raising energy security concerns
and the impact of global pollution will additionally support
the implementation. These general conditions will lead to worldwide
mass-production and make H2/FC’s appearance in the marketplace,
sooner rather than later. |
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