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Abstract:
As we examine various market strategies, this outlook demonstrates the possible driving factors and necessary elements needed to move Hydrogen and Fuel Cells (H2/FC) to commercialisation. Rather than focusing on the technology itself, the presentation looks at the “bigger picture” comparing how certain trends have impacted the progress of new technologies developments in the past and how these models can be applied to our present day situation. In this process, the consumer has played and will continue to play the key and leading role. And due to such strong influence, the consumer will ultimately fuel the future of H2/FC commercialisation by a desire for new and not yet discovered products & services. Future products & services powered by Hydrogen and Fuel Cells. One possible step towards realising the H2/FC Economy could be the use of Personal Power Cars equipped with a Fuel Cell which not only drive on Hydrogen, but also supply (while standing) electricity /heat to residential and commercial buildings. An outlook of current activities and initiatives in Europe and China are also explained.