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Abstract:
As we examine various market strategies, this outlook demonstrates
the possible driving factors and necessary elements needed
to move Hydrogen and Fuel Cells (H2/FC) to commercialisation.
Rather than focusing on the technology itself, the presentation
looks at the “bigger picture” comparing how certain
trends have impacted the progress of new technologies developments
in the past and how these models can be applied to our present
day situation. In this process, the consumer has played and
will continue to play the key and leading role. And due to
such strong influence, the consumer will ultimately fuel the
future of H2/FC commercialisation by a desire for new and
not yet discovered products & services. Future products
& services powered by Hydrogen and Fuel Cells. One possible
step towards realising the H2/FC Economy could be the use
of Personal Power Cars equipped with a Fuel Cell which not
only drive on Hydrogen, but also supply (while stationary)
electricity /heat to residential and commercial buildings.
Exploration of this “revolution in the garage”
perspective and a further outlook of current H2/FC activities/initiatives
in Europe and China are also explained.
Click here to start the presentation
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