Communication
concept
presented
in November 1999 for the first time
Go Basic
design and communication concept
Or better:
Go Basic
Communication and design concept
The Go Basic stations are:
A completion
to the other elements of the Global Dialogue:
·
Science in Dialogue
· Global Focus
· Talk around the world
· Platform of the future
· Speaker´s Corner
· Workshop 21
On the
Go Basic stations:
·
A selection refering to the worldwide projects of the EXPO
2000 is presented
· Over and above that there will be representations
of the respective German and international science organizations
· Engaged and self-confident people show their projects
The target
audiences of the Go Basic stations are:
·
"Internal protagonists" of the other Global Dialogue
elements
· "External speakers" of the other Global
Dialogue elements
· Invited VIPs
· Invited guests
· Media representations
The representations
of the Go Basic stations are:
·
With exhibitor-specific elements
· Modular to be built up
· Protecting the "host´s" identity
· Supporting to communication
· Individual and reliable
· A place for meeting (it´s gladly allowed to
have fun!)
The aims
of the Go Basic stations are:
·
To create a high value of memory
by an emotional address
· To transfer content to the visitors
by a functional architecture
· To effect positive, worldwide reports
caused by engaged protagonists
author: Arno A. Evers FAIR-PR, Starnberg
presented in November 1999 for the first time
before different World Exhibition EXPO 2000 meetings
Go
Basic, Realisation by Arno A. Evers FAIR-PR
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