Artist impressions of the Go Basic stations

During the recherche phase before the event the architecture of the building (Convention Center "TCM", built in the middle of the 80th) was studied. The exact measurements and drawings were applied by Deutsche Messe AG, the owner of the building.

With help of a threedimensional simulation Messe Service Bau Gotthart and Oehme from Berlin created views of the Convention Center for Arno A. Evers FAIR-PR. There the first elements of the communication graphics where integrated, variants tried and the final dimensions fixed.

The future show room area could easily be projected into the 3D-Modell. To keep the given structure of the building with its transparency was one of the main tasks for Arno A. Evers.

The "flags" are the eyecatcher for the first sights of the visitors. They can be used as a sort of "filter" to select the relevant target group. In order not to destroy the whole picture, all technical rooms like the kitchen, offices etc. were removed to another floor of the building.

Entwurf: Messe Service Bau Gotthardt und Oehme, Berlin, Stand: Mai 2000

Go Basic, Realisation by Arno A. Evers FAIR-PR