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This industry overview shows that the demand of the consumer
will play the critical role in the mass market evolution of
H2/FC products and services. At first, H2/FC powered products/services
will be considered luxury items with only a handful of the population
being able to afford to buy them. However, over time and as
the technological awareness and knowledge about the advantages
grows, the consumer will become better educated as to the many
benefits offered by services powered by H2/FC technologies.
Increased convenience and awareness rather than the price of
the merchandise, will have an enormous impact on the consumer
and will compel them to buy H2/FC powered goods, and furthermore,
lead to the development of completely new H2/FC products and
services which are unobtainable today. The Personal Power Car
as described is just one example. However, the current activities
in Europe and China as presented are sure to further accelerate
the trend towards the coming Hydrogen Economy.
Figure 8: Diagram of growth and development - Hydrogen +
Fuel Cells Group Exhibit
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