Communication concept

presented in November 1999 for the first time

Go Basic
design and communication concept

Or better:

Go Basic
Communication and design concept

The Go Basic stations are:

A completion to the other elements of the Global Dialogue:

· Science in Dialogue
· Global Focus
· Talk around the world
· Platform of the future
· Speaker´s Corner
· Workshop 21

On the Go Basic stations:

· A selection refering to the worldwide projects of the EXPO 2000 is presented
· Over and above that there will be representations of the respective German and international science organizations
· Engaged and self-confident people show their projects

The target audiences of the Go Basic stations are:

· "Internal protagonists" of the other Global Dialogue elements
· "External speakers" of the other Global Dialogue elements
· Invited VIPs
· Invited guests
· Media representations

The representations of the Go Basic stations are:

· With exhibitor-specific elements
· Modular to be built up
· Protecting the "host´s" identity
· Supporting to communication
· Individual and reliable
· A place for meeting (it´s gladly allowed to have fun!)

The aims of the Go Basic stations are:

· To create a high value of memory
…by an emotional address
· To transfer content to the visitors
…by a functional architecture
· To effect positive, worldwide reports
…caused by engaged protagonists

author: Arno A. Evers FAIR-PR, Starnberg
presented in November 1999 for the first time
before different World Exhibition EXPO 2000 meetings

Go Basic, Realisation by Arno A. Evers FAIR-PR